MEDIA AND ENTERTAINMENT SECTOR

Gamification at Media and Entertainment

Increase audience engagement and create better experiences.

Strengthen the audience engagement

Set brand interaction goals for the fans and rank them based on the engagement level in order to offer exclusive content for the most engaged ones. Offer status sharing and recognize them as brand ambassadors.

Train and motivate the workforce

Make tedious procedures into fun ones, create rewards for skill development, getting things done and gaining knowledge.

Increase and scale your audience

Encourage your most loyal audience to participate in your initiatives and encourage them to invite friends and family. Create a dynamic of experience and identification, make them share their experiences and reward them for their actions.

Benefits for Media and Entertainment

The audience expectations have changed and it’s increasingly harder to gain and keep their attention. The audience is “multiscreen” and they pursue more interactive and more immersive experiences. To keep them engaged it’s necessary to create an innovative experience. Create a direct communication with your public, make they feel a sense of belonging and create emotional experiences, creating a bigger bond than just a few minutes or seconds would.

Encourage audience interest and engagement.

Widen product awareness and create brand loyalty towards products or services.

Identity and stimulate behaviors.

Ensure audience will interact more often and increase their interaction periodicity.

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PRODUCT

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Create a learning path with different themes, narratives, mechanics and content, specifically targeted to each type of audience, increasing immersion and training absorption.

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